For coaches
Coach more athleteswithout more admin.
Athletes across Finland can find and book you here, and the athletes you already coach can book you through your own coach card.
Free to join. No subscription. You keep 80% of every sale.
Everyone who books you ends up in the same dashboard.
Whether they found you on Asten or came through your coach card, each athlete’s bookings, payments and video feedback sit together.
- New athletes find youAthletes across Finland search by sport and service, then see your coach card, packages and prices.
- Your current athletes join tooShare your coach card link on Instagram, WhatsApp or your club’s site, and they book you on Asten.
- Your money, trackedSee what you have earned, what is held until a booking is done and what has been released to you.
- Bookings
- Payments
- Video feedback
- Earnings
How it works
Going live takes three steps.
- Create your profileAdd your qualifications, experience, sports and a photo. Athletes see all of it on your profile.
- Set your packagesChoose what you offer and what each package costs. You can change prices whenever you like.
- Share your coach cardSend one link to the athletes you coach today. They book and pay on Asten, and athletes elsewhere in Finland can find you too.
You’re paid once the session is done.
- Athlete books and paysAt the price you set.
- Stripe holds the paymentIn escrow while you coach.
- You complete the bookingReview sent or session held.
- 80% moves to your balanceIn your own Stripe account, less your share of Stripe’s fee.
- Stripe pays your bankOn your payout schedule.
Work out what you’d earn
You set the price of each session or package. Asten takes 20% of each sale and nothing else. The card payment fee is split between you and the athlete.
- In person
- Online
- From video
What you can sell on Asten
Offer one service or all three. Combine them into packages with your own price, and athletes can ask you for a custom programme.
- Video analysisAthletes upload match or training footage. You watch it frame by frame and send back what to fix and how.
- Technique trainingSessions in person or online, priced per session, booked and paid on Asten.
- Training programmesA structured plan over several weeks, built for one athlete’s goals and level.
Before you join.
Who can coach on Asten?
Anyone who coaches a sport. Your qualifications, experience and clubs go on your profile, where athletes see them before they book.
What does it cost?
Nothing to join. Asten keeps 20% of each sale, and the card payment fee is shared between you and the athlete. There is no subscription, listing fee or charge for tools.
When do I get paid?
When a booking is completed, the payment moves from escrow to your Stripe balance. Stripe then pays out to your bank on your payout schedule.
Can I bring the athletes I already coach?
Yes, and we recommend it. Share your coach card with them. Once they book you on Asten, their bookings, payments and video feedback sit in your dashboard with everyone else’s.
Do I need a business ID?
No, you can start without a Finnish business ID (Y-tunnus). If your sales grow, you may need to register for VAT, which requires one. Vero.fi explains the limits.
Who handles tax?
You do. Your Asten earnings are your own income, and you declare them in your tax return. Asten doesn’t deduct tax from your payouts.
What if nobody books?
Then you pay nothing, because Asten only earns when you do. We promote coaches to athletes, but as on any marketplace, bookings aren’t guaranteed. Bringing the athletes you already coach is the fastest way to start.
Which sports are on Asten?
Any sport. Asten started in badminton, and coaches from every sport are welcome, whether you coach in person, online or both.
